March 31, 2021
By: Mohamed Abu Conteh
The National Olympic Committee of Sierra Leone and Labrum Clothing have on the 29th March 2021, unveiled the Sierra Leone Olympic Kit for Tokyo 2020 at the New Brookfield’s Hotel in Freetown.
The CEO of Labrum Clothing, Mr. Foday Dumbuya, while delivering his statement thanked the National Olympic Committee and everyone present stating that their presence means the world to him.
Foday Dumbuya gave a brief autobiography and shared some of his working experience with Nike in the United Kingdom. He added that the vision of Labrum Clothing came to him while working for Nike.
He affirmed that after a visit to Makeni to be part of the annual Marathon competition he became impressed after he saw some young boys and girls together competing for the same goals.
In his statement, the President of the National Olympic Committee of Sierra Leone, Dr. Patrick Coker, thanked and appreciated the CEO of Labrum who has collaborated with his Chef de Mission, Unisa Deen Kargbo, to achieve such a tremendous partnership. He said National Olympic Committee of Sierra Leone is looking forward to have a fruitful partnership.
He concluded by mentioning that one of his wish is to ensure that Labrum, the name and the brand, stays permanently and becomes more popular in Sierra Leone.
The unveiling ceremony was graced by the Sports Ambassador, Charlie Bio Jnr who in short statement reaffirmed government support to all the Sporting disciplines in the country. He said it is the passion of the current Government to elevate sports in the country.
A symbolic unveiling of the Labrum Olympic kits was done by different athletes from the Swimming, Athletics and Paralympic Disciplines.
A replica of the kit was presented to the National Olympic Committee through the Chef de Mission.
Two Sporting disciplines have already qualified for the Olympics Games namely: the Sierra Leone Swimming Diving and Water Polo Association and the Sierra Leone Taekwondo. The others are presently preparing for their respective qualifiers.
