By: Precious Miracle Kargbo
In a landmark moment for Sierra Leone, Mrs. Nabeela Farida Tunis, the country’s Minister of Tourism and Cultural Affairs, has been crowned Best Minister of Tourism in Africa at the 21st AKWAABA African Travel Market.
This prestigious award not only celebrates her exemplary leadership but also secures her a place among Africa’s Top 100 Travel and Tourism Personalities, recognizing her substantial contributions to the growth and transformation of the tourism sector.
The accolade comes at a pivotal time, significantly enhancing Sierra Leone’s visibility on the African tourism map and unlocking new opportunities for investment, international partnerships, and sustainable tourism development.
The announcement was met with overwhelming excitement. Farmata Mida Carew, General Manager of the National Tourist Board, celebrated the moment on stage with a joyful dance, symbolizing national pride and unity within Sierra Leone’s tourism community.
As Africa’s premier travel and tourism platform, AKWAABA praised Minister Tunis’s exceptional record in policy innovation, cultural heritage promotion, and sustainable tourism development. Her leadership has been vital in revitalizing Sierra Leone’s tourism sector, which had faced numerous challenges in previous years.
“This recognition is not just for me; it is a testament to the hard work and dedication of everyone involved in promoting Sierra Leone as a vibrant tourist destination,” said Mrs. Tunis during the awards ceremony.
Under her leadership, the Ministry has implemented people-centered strategies focused on maximizing the economic and social benefits of tourism for local communities. These inclusive policies have not only encouraged cultural exchange but have also bolstered local economies by creating jobs and improving livelihoods.
Minister Tunis’s initiatives have helped transform Sierra Leone into an emerging tourist hotspot, drawing both local and international visitors eager to explore its rich cultural heritage, pristine beaches, and stunning natural landscapes.
Her recognition at AKWAABA sends a strong message to other African nations about the potential of tourism as a powerful driver of economic growth and community empowerment. Her success story stands as a beacon for other tourism leaders across the continent, promoting sustainable practices that are aligned with the aspirations of local populations.
As Sierra Leone continues to build on this momentum, the government remains steadfast in its commitment to improving tourism infrastructure and showcasing the country’s unique cultural and natural assets. The recognition of Minister Tunis is expected to further inspire efforts to position Sierra Leone as a top destination for travelers seeking authentic and responsible tourism experiences.
In an era where sustainable development is at the forefront of global conversations, Mrs. Nabeela Farida Tunis’s achievements highlight the transformative power of tourism when driven by innovation, resilience, and inclusive community engagement.


