By: Mamajah Jalloh
The Ministry of Tourism and Cultural Affairs has unveiled the official merchandise for the One Nation Reggae Festival Vol. 2, with support from its subvented agencies and development partners.
The unveiling was conducted by Foday Jalloh, Director of Culture and Creativity, on behalf of the Minister of Tourism and Cultural Affairs, Hon. Nabeela Tunis, who is currently out of the country on official duty to promote Sierra Leone as a competitive tourist destination.
Before the unveiling, Director Jalloh delivered a message from the Minister, who disclosed that she conceptualized the One Nation Reggae Festival with support from historian and anthropologist Francis Momoh.
According to the Minister, the festival is designed not only as a celebration of culture but also as a global platform for reconnecting Sierra Leone, Africa, the Caribbean and the wider Atlantic through shared history, music and cultural heritage.
The Ministry indicated that the full message from the Minister would be published at a later date.
Following the delivery of the message, Director Jalloh officially unveiled this year’s festival merchandise on behalf of the Minister, the Ministry, its subvented agencies and development partners.
The initiative highlights the festival’s role in promoting Sierra Leone’s cultural identity, strengthening international cultural ties and supporting tourism development.
Through music and cultural exchange, the One Nation Reggae Festival seeks to deepen connections between Sierra Leone and the wider world while showcasing the country’s rich cultural heritage and tourism potential.