By: Audrey Raymonda John
In a vibrant and forward-looking roundtable discussion, the Minister of Youth Affairs, Ibrahim Sannoh, met with some of Sierra Leone’s top entertainers to strategize on promoting the local entertainment industry and empowering young people.
The meeting brought together key figures, including Entertainment Ambassador Kao Denero, Colabo, Kracktwist, Artical Foyoh, and Mohamed B. Bayoh (Eco), who also serves as the Entertainment Youth Coordinator, along with several others. While not all invited artists could attend, the atmosphere was charged with energy and optimism.
The main focus of the discussion was clear: how to elevate Sierra Leonean music and entertainment to the global stage. Minister Sannoh revealed a major breakthrough he has already engaged the Managing Director of Trace, one of the world’s leading music platforms, to begin airing Sierra Leonean music videos on the channel.
“This is not just about music; it’s about branding Sierra Leone to the world through the talent of our young people,” Minister Sannoh emphasized. “Our beats, our voices, our creativity deserve global recognition. Trace is only the beginning we are opening the stage for Sierra Leone to shine.”
The announcement was met with enthusiasm from the artists, who hailed it as a potential turning point for the music industry.
Ambassador Kao Denero remarked that for too long, they have been hustling to get our music noticed internationally. “This is the kind of bold move we’ve been waiting for. If Trace opens the door, Sierra Leonean music will surely take center stage,” he said.
Colabo added that this is history in the making! The government is finally giving the industry the push it needs. Now it’s up to us artists to step up our game.”
The Minister also used the opportunity to discuss two major upcoming events under his ministry, noting that the Mano River Union Youth Conekt 2025 is scheduled for October in Sierra Leone, which will feature special recognition for artists.
“The first-ever Sierra Leone Youth Festival, planned for December, which aims to showcase music, arts, and culture while also addressing critical youth issues,” the ministry added.
The festival, according to Minister Sannoh, is designed not just for entertainment, but as a tool for healing, empowerment, and national development. Proceeds from the event will go toward programs supporting young people affected by drug abuse.
“Entertainment is not just about fun,” he said. “It’s a tool for healing, empowerment, and nation-building. Through this Youth Festival, we’ll raise funds to help our brothers and sisters who are trapped in drugs find a new life,” Minister Sannoh said.
The meeting ended on a high note, with a shared commitment from both the Ministry and the artists to continue working together to elevate Sierra Leone’s entertainment industry and positively impact the lives of young people.