By: Mohamed Abu Conteh
East End Lions Football Club has signed a two-year partnership deal with United Africa Wears at the Club’s headquarters at Pademba Road in Freetown.
The partnership deal is a milestone for both parties in the Promotion of football in Sierra Leone. The partnership is from the 2022/2023 Sierra Leone Premier League season, United Africa Wears will become the club’s official kit and accessories producer and with the exclusive right to distribute branded Merchandising products nationwide and beyond.
East End Lions Secretary General, Alpha M. Jalloh Esq. said, “We are tremendously proud to be establishing this partnership with one of the most exciting local kit-producing companies.”
The ability to connect and collaboration has never been more important in a bid to develop the game and promote the local content policy in our country. We are looking forward to working with United Africa Wears to bring life to our vision for a partnership built on smart ways of connecting people and businesses.”
The CEO of United Africa Wears, Afize Mohamed said “We are excited to team up with East End Lions Football club, in arguably one of the biggest and most successful clubs in Sierra Leone Football. Our Partnership with East End Lions underlines our leadership drive toward the promotion of Football in our country and to further help strengthen our brand’s Position in the Sporting industry. At the same time, this collaboration marks historic turning points for us it comes to merchandising potential”.
Alhassan Idriss Bangura the Public Relations Officer at East End Lions Football Club said the deal with bringing in more developed and promoting a local company in the country, and will then give the club the facelift to compete with the other clubs in Africa, as a club we looking for to great partnership with United Africa Wears.
