October 14, 2021
By Ilyasa Baa
“The long awaited concept creating video, Kam Ya is finally out today’, posted on social media, late last week”.
The release of the video was long overdue as a result of the Covid pandemic. This video, according to fans, has all its takes to put Sierra Leone music international. “It could be compared to any top rated video in the world because of the creativity and concept applied in the making of the video”, a fan, Abu Bakarr Sillah admitted.
Modu Conteh aka DJ C Mod with the artistic name Mr. New Man is amongst the new breed of musicians who ascended from the disk jockey seat to the stage is all over social media platforms mainly due to the pandemic which prevented artists from making shows. He had expressed optimistic that the music industry of Sierra Leone would grow to higher height. He compared that in Nigeria that it is better because of the willingness of promoters to support artists unlike his country where promoters are not dancing to their tune in terms of promotion and production of music. He advised Salone artists to use the social media platforms to their advantage noting that with the ongoing Corona pandemic when shows are not taking place, it is befitting that artists follow international standard by placing their products on these social media platforms.
Mr. New Man’s videos and tracks are international with the involvement of KEYZIT where 15-60 seconds long videos were placed for his fans at home and abroad. ” I am calling on all my friends and fans to follow me through my different social media platforms to get connected with me”, Mr. New Man expressed, adding that what artists are finding difficult is now simple with the social media.
He started his music career in 2007 after becoming an active Disc Jock in 2005. In his early days, he was with the musical group called Positive 2 Angels which recorded couple of songs at Forensic Studio in Freetown. One of those songs he recorded with the group is called Satta which gained attraction across the country especially in the provincial towns. In 2017, he took his decision to go solo and he succeeded recording couple of tracks at Buya’s Music.